We made Pure Yums because my son Elias couldn't have candy. Everything I found either had junk in it or tasted like it was punishing you for being healthy, so we made our own.

The first batch he could eat, him and his siblings demolished it. We launched.

After one year in business, we learned a lot. The formula wasn't quite right, so we paused.

We're on Version 5 – new food scientist, new co-manufacturer, same mission.

When V5 is ready, you'll be the first to know.

– Jeff