The Beginning
Our food discovery journey began in 2016 when I (Jeff) went gluten-free to combat severe gut issues. This decision was life-changing for me; beginning our fascination with nutrition and the gut-brain connection.
Discovering the Impact of Diet
2018-2020: During these years, I was in the best shape of my life – off ADHD medication and thriving with newfound energy and clarity.
We also welcomed our son, Elias, who later faced challenges with speech and socialization. At the same time, our sister, Liz, was diagnosed with an autoimmune disease, prompting us to explore how food affects our overall health.
This journey ultimately solidified our belief that food is either medicine or poison.
Elias' Journey
Our research showed that many neurological issues are linked to gut health. In 2021, we revamped Elias' diet, removing gluten, dairy, and refined sugar, along with corn, eggs, and quinoa. The results were incredible – his communication and emotional regulation improved dramatically!
But Elias was still just a little boy! With Halloween around the corner, we wanted to make sure he could still experience the magic of Trick-or-Treating, with all the fun and treats that come with it.
The Challenge
The search began. Finding safe treats for Elias was nearly impossible. Most options were either unhealthy or tasted terrible. Determined to create something better, we started experimenting in the kitchen. After many, MANY failed attempts, we finally created a delicious low-inflammatory gummy that he loved!
Launching Pure Yums
Now in 2025, we are excited to finally share Pure Yums with you! Our gummies are just the beginning of this candy creation journey; and by Halloween of 2026, our goal is to offer themed candy so all kids (and adults) can enjoy nostalgic treats without compromising their health.
Join Us
Lauren and I are thrilled to bring you Pure Yums, a healthier way to enjoy nostalgic sweetness. We hope our treats bring joy to your family just as they have to ours.
